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Shashank.P

Product Marketer

As a Product Marketer at Infiniti Software Solutions Pvt. Ltd., I craft strategies that connect innovative travel tech solutions with the agencies that need them most. I specialize in positioning products like CBT, B2B, and B2C portals to drive adoption, boost ROI, and help travel businesses scale globally. With a passion for data-driven marketing and a deep understanding of industry challenges, my focus is on delivering impactful campaigns that convert interest into measurable growth.

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Expertise

  • B2B & B2C Travel Technology Marketing
  • Product Positioning & Go-to-Market Strategies
  • Region-Based & Account-Based Marketing (ABM)
  • SEO-Driven Content & Lead Generation Campaigns

Skills

  • Data-Driven Marketing & ROI Analysis
  • Competitive & Market Research
  • Multi-Channel Campaign Management
  • Strategic Product Storytelling

Related Articles by “Shashank”

South African entrepreneur using travel agency software to launch a digital travel business in 2025.

How to Start a Travel Agency in South Africa

Why Now Is the Best Time to Start a Travel Agency in South Africa The South African travel market is currently in a strong growth phase. With international arrivals increasing, domestic tourism gaining momentum, and travelers expecting more personalized digital

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South African travel agents using B2C travel software to manage online flight and hotel bookings on a modern digital booking portal.

Top 10 B2C Travel Booking Portals for South African Agencies

Introduction The travel industry in South Africa is rapidly shifting toward digital-first experiences. Today’s travelers expect seamless booking journeys, mobile-friendly interfaces, and instant confirmations, forcing agencies to rethink how they sell travel online. To stay competitive, agencies are increasingly adopting

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