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Shashank.P

Product Marketer

As a Product Marketer at Infiniti Software Solutions Pvt. Ltd., I craft strategies that connect innovative travel tech solutions with the agencies that need them most. I specialize in positioning products like CBT, B2B, and B2C portals to drive adoption, boost ROI, and help travel businesses scale globally. With a passion for data-driven marketing and a deep understanding of industry challenges, my focus is on delivering impactful campaigns that convert interest into measurable growth.

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Expertise

  • B2B & B2C Travel Technology Marketing
  • Product Positioning & Go-to-Market Strategies
  • Region-Based & Account-Based Marketing (ABM)
  • SEO-Driven Content & Lead Generation Campaigns

Skills

  • Data-Driven Marketing & ROI Analysis
  • Competitive & Market Research
  • Multi-Channel Campaign Management
  • Strategic Product Storytelling

Related Articles by “Shashank”

Corporate travel agency team managing booking disruptions and client coordination through centralized travel operations software

What Travel Agencies Should Do When Corporate Bookings Go Wrong

Introduction: Why Corporate Booking Failures Carry Higher Stakes Corporate travel operates under far stricter expectations than standard leisure bookings. Business travelers often work within fixed schedules, policy requirements, executive priorities, and productivity-sensitive timelines. When bookings fail – whether through cancellations,

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