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Shashank.P

Product Marketer

As a Product Marketer at Infiniti Software Solutions Pvt. Ltd., I craft strategies that connect innovative travel tech solutions with the agencies that need them most. I specialize in positioning products like CBT, B2B, and B2C portals to drive adoption, boost ROI, and help travel businesses scale globally. With a passion for data-driven marketing and a deep understanding of industry challenges, my focus is on delivering impactful campaigns that convert interest into measurable growth.

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Expertise

  • B2B & B2C Travel Technology Marketing
  • Product Positioning & Go-to-Market Strategies
  • Region-Based & Account-Based Marketing (ABM)
  • SEO-Driven Content & Lead Generation Campaigns

Skills

  • Data-Driven Marketing & ROI Analysis
  • Competitive & Market Research
  • Multi-Channel Campaign Management
  • Strategic Product Storytelling

Related Articles by “Shashank”

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How Automation Reduces Travel Agency Workloads

Introduction: When Manual Tasks Become Roadblocks In today’s hyper-competitive travel industry, time isn’t just money – it’s the difference between winning or losing clients. Yet, many travel agencies are still burdened with repetitive manual tasks – verifying bookings, updating rates,

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Top 10 Travel Agency Software Providers in India

Introduction India’s travel industry has evolved rapidly over the past decade. With the growth of online bookings, airline API integrations, and digital payment systems, travel agencies are increasingly dependent on technology to manage their operations efficiently. Today, modern travel businesses

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Travel agents in the United States using advanced travel agency software to automate bookings, reporting, and operations.

Top 10 Travel Agency Software Providers in the United States

Introduction The travel industry in the United States is at the forefront of technological innovation. With corporate travel automation, digital bookings, and personalized experiences shaping the future, travel agencies across the U.S. are rapidly adopting advanced platforms to stay competitive.

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